Buy Neale's latest best-selling book!

Be Money Smart in Tough Times: For Parents & Grandparents is a ground-breaking book, written to assist parents and grandparents to raise money-savvy kids in tough times. Neale Godfrey, a definitive voice in family and kids finances for more than 35 years, offers practical and easy-to-understand financial literacy advice for post-pandemic fiscal resilience.

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The creator of the topic “Kids & Money” and trailblazer for financial literacy in the United States and across the globe she has worked over the last 35 years to connect the family around the topic of money. As one of the first female executives at the world’s largest bank, Chase Manhattan Bank, and a New York Times #1 Best-Selling Author, Neale brings an important perspective on connecting the financial dots for families which she has delivered to thousands of corporate and financial industry audiences during her illustrious career.

Recent Media Appearances

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What I Do

I Advise.

Neale began her journey in 1972 as one of the first female executives at Chase Manhattan Bank (the world’s largest bank at the time). She later became President of The First Women’s Bank and founder of The First Children’s Bank in the famed FAO Schwarz. Today, Neale advises several organizations, such as DriveWealth, LLC, EarlyBird Central Inc., Greenlight Financial Technology, Inc., and more. Discover how Neale can contribute to your Board.

I Speak.

Neale is the financial voice for women and Baby Boomers as well as a world-renowned speaker and author, who has inspired millions through her work. She motivates, trains, educates, and frankly, entertains by delivering her core message: Empower yourself to take control of your financial life. Neale brings an important perspective on connecting the financial dots for families, which she currently delivers to thousands of general corporate audiences and financial advisors.

I Write.

Neale is the New York Times #1 Best-Selling Author of Money Doesn’t Grow on Trees: A Parent’s Guide to Raising Financially Responsible Children and has authored a total of 28 books and curricula to empower kids and their parents to have a healthy relationship with money. Neale’s newest title, Be Money Smart in Tough Times: For Parents & Grandparents offers practical advice for post-pandemic resilience and is on sale now in print and digital formats. 

Ask Neale

Do you have a money question? Neale has the answer! As the creator for the topic of “kids and money” and trailblazer for financial literacy, she is the unrivaled expert on family finance.

Money Topics

Neale is a popular contributor for Kiplinger, a former contributor to and Huffington Post, and a former Nationally Syndicated Columnist for the Associated Press. She has also appeared as a financial expert on programs such as; The Oprah Winfrey Show, Good Morning America, and The Today Show. Join the conversation about the money topics that have been Neale’s focus for over 35 years.

“Kids need to learn the natural consequences of money and that the only way you get money is to earn it.”